Launching and running a carpentry business can be very challenging. It certainly involves a lot of hard work and dedication.
Once you’ve established a plan, secured financing, purchased tools, and bought a word vehicle, you’ll need to start finding customers.
But how exactly do you do that?
Here are six top suggestions to bring in customers for a successful carpentry business.
Step 1: Have a Great Website
Every business out there needs to have an online presence in the contemporary era. If you have yet to develop a website for your business, now is the time. It may seem a daunting task, but it doesn’t need to be complex. There are plenty of online tools available that can help you create a great website with minimal hassle.
Make sure you incorporate the following details:
- The services you provide. Don’t forget to include images of your work, customers like to view the quality you produce for yourself.
- Some personal information. Give your business the human touch with details about your background, qualifications, and certifications.
- Customer reviews: Sharing customer testimonials can help build credibility for your business.
- Contact details: Include all the information you have on how customers can get in touch with you, including email address, office location, and phone number.
Step 2: Perform Search Engine Optimization
There’s no point in having a great website if no one can find it. Research SEO and take the appropriate steps to get your site featured high in the search engine rankings. Alternatively, if it all sounds too complex, outsource to an SEO expert who can handle it for you.
Step 3: Add Your Website to Online Directories
List your website in internet directories to make it easier for people looking for a carpenter to find you. List your business on prominent directories as well as some of the more local ones.
Step 4: Gather Customer Reviews
Everyone recognizes the importance of positive customer reviews. In fact, research by OMG National found that in the region 92% of customers will make a purchase decision based on what other people have to say about a product or service.
Positive reviews help to improve the visibility of your business. In the event that you receive a negative review, respond in an even tone and try to take action to address the complaint.
Step 5: Use Business Cards and Company Merchandise
Going old-school and distributing business cards with your contact information still works. People also appreciate other merchandise, such as magnets, stickers, and pens. Giving out small gifts of this nature can assist brand recognition and make people feel some form of loyalty to your business.
Step 6: Optimize your Operations
Analyze how you spend your time each day and take steps to ensure you’re using your time to the optimal level. If you find some tasks are taking too long without adding significant value, consider outsourcing them to a professional. This will free you up to work on the tasks that actually make money.
Step 7: Make Sure You Have the Right Insurance
Last but not least, ensure your carpentry business is properly insured. Not only will having the correct carpenters insurance safeguard your business, but it will also convince potential consumers that you are a high-caliber company to do business with.
Step 8: Display Signage
Whenever you’re working on a customer site, display signage outside the property that contains your business name, contact details, and areas of specialism. Passersby may see the board and take photographs of it for when they need carpentry services. At the very least, it helps to get your brand in front of more people and establish your name as a trusted provider.
Final Thoughts
Before you start a carpentry business, you should be aware of all the advantages and disadvantages. These six stages will assist you in getting your business off the ground and keeping consumers flowing in the door.