How to Add Interests on LinkedIn [Best Tips 2023]

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Do you know- how to add interests on LinkedIn? LinkedIn is like Facebook for professionals. You can use it to find jobs, internships, potential employers or to strengthen your professional relationships. In this article, we will deeply focus on how to add interests on LinkedIn?

Trust it or not, the “Interests” section of your LinkedIn profile is more important than you think. It’s how you connect with a reader or recruiter on a more personal level, giving them another reason to want to get to know you. But how to add interests on LinkedIn and, more importantly, how do you choose the right interests?

About LinkedIn:

LinkedIn is used to establish professional connections between users. You can connect with other users, groups, companies, or communities around the world. Many people create a LinkedIn profile, but few realize how important it is to be active on this platform. LinkedIn has many features, but one of the best is Pinterest. Users will now be thinking about how to show their Pinterest on LinkedIn. Does it look valuable? How to add interests on LinkedIn Questions like these are buzzing in your mind. This article will help you figure it out.

What are the advantages of LinkedIn?

Your LinkedIn profile has several different sections. One of them is called “Interests” and is located at the bottom of your profile page. Although most areas of your profile can be hidden, your interests will always appear at the bottom of your profile page.

This section includes a selection of the brands you follow, the groups you belong to, and the schools or universities that have a LinkedIn page and that you have added to your profile. You can view your current collection of interests by clicking on “View All”.

A new screen with three tabs will appear.

  • The first tab shows the companies you follow.
  • The second tab is the list of LinkedIn groups of which you are a member.
  • The third tab shows the schools you have attended that appear on your profile.

Use of How to add interests on LinkedIn?

Do you know the use of how to add interests on LinkedIn? The interests on your LinkedIn profile are displayed automatically. This means there is no way to choose which interests are displayed first.

Example of LinkedIn interests on Houston Golden’s LinkedIn profile. If you tend to like pages and join groups, chances are you have some pretty chaotic interests listed at the bottom of your profile.

The best part is that almost no one travels all the way down. What is it? People who are actively interested in you (including prospects, leads, and recruiters) will look closely at your profile.

So, even if you like and follow dozens of companies, you should pay attention to your interests and try to position them in the way that best suits your professional brand.

We’ll look at how to do this with automation in mind in a moment. In the meantime, let’s look at some good examples of LinkedIn profile interest.

I have hundreds of interests, as I actively participate in LinkedIn groups and follow thousands of pages.

However, you can see that almost every updated page has a selection of interests that show who I am.

Groups in my niche

  • The big brands I target (infamous marketing agencies).
  • Brands recognized as my ideal clients (business magazines)
  • The personal realization that, yes, I am only human, to add authenticity.
  • I did this despite repeated emails and automatic updates related to your interests on LinkedIn.

Why are LinkedIn interests important?

The truth is that people like to work with nice people who also have a life outside of work. The interests you choose should be real, but they should also be relevant to your target and professional audience.

For example, you may enjoy hiking, listening to music, or horseback riding, but when it comes to interests on LinkedIn, you should choose those that are relevant to your position or background. They should reflect how you want to be perceived by your readers.

Let’s say you want your audience to know that you’re a tech expert. In this case, mention that you like to build computers, test the latest gadgets, or program websites for non-profit organizations.

Or if your target readers are animal lovers, make sure you don’t talk about your love of dogfighting. When it comes to social media platforms like LinkedIn, be smart about the information you share. Avoid mentioning interests that may require discussion to explain or may cause anxiety. Don’t risk your target reader moving on to the next profile because of an inappropriate interest.

On the other hand, a good interest can be a great conversation starter and a compelling reason for a reader or recruiter to contact you and discuss other opportunities for you.

The point is, while it’s not legitimate to make decisions based solely on your interests on LinkedIn, it’s real. Attractiveness allows recruiters and hiring managers to get to know you and increases the likelihood that they will want to contact you.

Another reason it’s important to add interest to your LinkedIn profile is that advertisers can target their ads. With the right approach, LinkedIn’s integration reporting tools can show the big picture. They have the ability to make their ads visible only to LinkedIn profiles with specific interests.

For example, you can choose to advertise on LinkedIn in a way that only targets those who are interested in, for example, Apple Inc. So, if Apple Inc. is among your interests on LinkedIn, sponsored ads will appear in your News Feed. This is another great advantage of adding interests on LinkedIn.

How to add interest on LinkedIn?

Previously, to add interests on LinkedIn, you had to go to the “More Info” section after logging in to your profile and then update them manually.

However, LinkedIn has since updated the “interests” section. You can no longer manually update interests on LinkedIn. For the sake of professionalism, the company specifies that you can only add companies and organizations you want to follow, not personal interests.

So follow these steps to add interests on LinkedIn.

1) When you open your LinkedIn account, choose whether you want to follow people or companies.

As you might expect, you must register if you are not already registered with LinkedIn. Follow the suggested steps, such as entering your phone number or email address, and enter a password. Next, add your first and last name, your address, your last or current job, your job objective (whether you are looking for a job or not), and other brief information. In the last step, LinkedIn will ask you to follow people or companies, and this is where you begin to identify your interests.

LinkedIn starts your profile by suggesting certain interests for you, people, or companies.

2) In the search field, type the organization/company or other body you are interested in.

For example, type Deloitte.

This will show Linkedin all variations associated with the keyword Delloite. It can be a company or a person.

Search for the desired information in the search bar.

3) Go to the page of the organization you wish to add to your interest list.

On the page of the organization you wish to follow, click on the “+Follow” button (blue) next to the “Visit Website” option.

The institution you have followed now appears in the Interests section of your profile.

By carefully and strategically adding interests on LinkedIn, you can boost your profile in today’s competitive business world.

You cannot add interests on LinkedIn through your profile.

As you can see, there is no additional sign to add your interests to your profile. You must follow the steps described above.

No possibility to add interests to your profile

How to view a user’s interests?

  • Go to the profile of the user whose interests you want to view.
  • Scroll down to the “Interests” section at the bottom of their profile to see the companies, topics, and people they follow.
  • Click “Show more” if there are too many to show on the page.

How to share your LinkedIn profile?

Share on LinkedIn

  • Click on the “I” icon at the top of the home page.
  • Click on “View profile”.
  • Click on the “More…” button.
  • Select “Share profile”.
  • Enter the name of the connection you wish to share your profile with.
  • Click on “Submit”.

Sharing information outside LinkedIn

  • Click on the “I” icon at the top of the home page.
  • Click on “View profile”.
  • Select “Edit profile and URL”.
  • Highlight and copy the custom URL at the top right of the screen.
  • If you do not yet have a client URL, select the pencil icon and create a client URL.
  • Share your client’s URL (include it in your resume, email signature, etc.)

Step-by-step Process: How to add interests on LinkedIn?

  • Connect with your LinkedIn profile.
  • The search bar appears at the top of the page. Hopefully, you already have a ready-made list of what we talked about earlier.
  • In the search bar, type the name of the company, group, or influencer you want to follow and click on the search icon.
  • You will be redirected to the profile page of the person you are looking for.
  • To add them to your list of interests, click on the “Follow” button below the profile picture.
  • Once you have followed the profile, it will be added to your area of interest.

Remove Interest on LinkedIn

If you have followed a profile or page by mistake or unintentionally, there is also a way to remove that interest from your profile. To remove interest on LinkedIn, follow the steps below.

  • Connect with your LinkedIn profile.
  • In the top tab, click the I icon. Select View profile from the drop-down list.
  • Scroll down the page until you see the “Interests” section, which is the last section of your LinkedIn profile.
  • Click on the “Interest” link. You will be redirected to their page, click on the three dots,
  • and select Cancel.
  • If you have added more than six interests. Click View All.
  • The tracking checkbox appears next to the profile you are tracking. Click this box to cancel the tracking.
  • Once you log out, the page/profile will be removed from your interest list.

Add Personal Interests on LinkedIn

Personal interests can include mentioning your LinkedIn hobbies or skills. It can also be an attempt to highlight the work you have done.

You can use the profile summary to indicate some of your interests. The profile summary is the “About Me” section of your profile.

Follow these steps to edit the information section:

  • Sign up on LinkedIn.
  • In the top tab, click the I icon. Select View profile from the drop-down list.
  • The drop-down list of the Add profile section will appear. Select ‘About You’ from the drop-down list and start editing.

You can add your hobbies, talk about your experiences, the role you play in your current organization, additional projects you have undertaken based on your interests.

If you don’t want to put it in the “About” section, you can tell us about your interests in a message. Here you can tell us about a private event you are organizing or write about your successes or the fact that you need professional help. All your subscribers will be able to see this message.


How to add an organization on LinkedIn under “Interests”?

To add an organization to your area of interest: First, log in to your LinkedIn account. Once you are on the home page, you will see a search bar at the top.
In the search bar, type the name of the organization and press Enter. You will arrive at the organization’s landing page, now click the “Follow” button. Once you have followed the organization, it will automatically be added to the “Interests” section of the profile.

How to add “interests” on LinkedIn that are not shown?

If you have added interest but it does not appear in the profile area, you can refresh the page once.
After refreshing the page, the interests you have added should appear.
If it still does not appear, you may not have followed the page. Go back to the page and check if you have followed it.

Final Words

Interests are an essential communication base when looking for jobs and employees. With the constant evolution of social networks, adding interests on LinkedIn will certainly help you find the job of your dreams.

In addition, LinkedIn is definitely a powerful platform and tool that you should maintain. Adding interests on LinkedIn is relatively useful, but it’s only part of the picture. You have to put a lot of effort into making sure your LinkedIn profile attracts the right people. It’s not just an online resume. LinkedIn is much more than a resume, and it’s constantly evolving.

Therefore, by creating an attractive profile, you increase your chances of being noticed and getting in touch with recruiters and companies looking for candidates like you.

Adding volunteer interests and experiences to your LinkedIn profile is an essential part of making your online resume even stronger and easier to notice. So don’t ignore these sections and make your LinkedIn profile more professional.

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