How to Use SEO to Enhance Your Content Marketing Strategy

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Ninety-one per cent of marketers are using content marketing as a strategy in their businesses? It’s gaining traction, but it’s not at all easy. It is said that 48% of marketers assume their content marketing campaigns are average, fair, or poor.

This raises the question:

What can marketers do to increase the ROI of their content marketing efforts?

The solution is to use SEO data. Marketers must examine their SEO insights closely to develop an effective content marketing strategy that an SEO agency can help you with.

This post will look at how SEO insights can help you boost your content marketing efforts.

How do content marketing and SEO work together?

SEO and content marketing are two methods that work well together.

While SEO can assist you in determining what your audience is looking for, content marketing allows you to deliver what they want.

Using search data to create insightful content can give you an advantage over your competitors. Here are some instances of how you can utilise SEO data to help your content marketing strategy:

Find out what people are searching

Keywords are core to any SEO strategy. SEO experts can get a sense of what the target audience is looking for online by looking closely at the most popular keywords in their niche.

Google Search Console helps them find the most popular keywords for the website. In addition, it will display a list of search terms that users used to find the site’s content.

Furthermore, keywords can be used to determine a user’s search intent. You have to Google a keyword and look at the top search engine results page (SERP) results.

For example, if you search for the keyword “photo editing,” you’ll get results about the best photo editing software.

This suggests that users may not be looking for video editing tips. Instead, their intention while typing the keyword is most likely to find the best video editing software.

Examining search intent can assist you in identifying new content ideas and discrepancies in your content marketing strategy. It’s also smart to group your keywords by intent.

Check the SERP results in an incognito window for more accurate information when using this strategy.

Know your best-performing content

SEO experts view the number of impressions and click received for all published content using analytics tools. They gain insights from this SEO data by answering the following questions:

Which posts receive the most impressions?

Is there any post that ranks on the first page of the SERPs?

Once they’ve discovered the answers, they can determine which content on the website is the most popular. Using these insights can increase the reach and engagement of your content through email marketing.

This strategy may even assist you in increasing your revenue. After all, a company can earn $40 on average for every dollar spent on email marketing. Isn’t that wonderful?

To use this strategy, repurpose your blog posts as email newsletters. It doesn’t take much effort, but it can generate significant returns.

Pro Tip: Use email marketing tools to expand your reach.

These are just some of the ways how SEO boosts content marketing. Unfortunately, it may look easy, but it’s almost impossible to keep up with the search engines’ constantly changing algorithms. With this in mind, only the experts from a trusted SEO agency can do this task. Moreover, doing this job without enough knowledge will waste your time and money.

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