The Common Types of Digital Marketing Explained

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3.7 billion people use the Internet regularly. If you’re on top of your digital marketing, snaring this captive audience to engage with your brand is a top priority.

However, to truly be on top of your game, education is key. You need to learn the rules before you break them, and listening to experts in this space can truly set your brand apart. 

For instance, how many types of digital marketing are there? We’ve assembled a guide to help you learn about digital marketing for businesses and what type might work best for you.

Content Marketing

What is digital marketing? It’s usually categorized as any type of marketing that leverages device usage, such as blog posts, emails, and more.

Depending on who you ask, there are 11 types of digital marketing. They are: 

  • Search engine marketing 
  • SEO
  • PPC 
  • Social media marketing
  • Content marketing
  • Email marketing
  • Influencer and affiliate marketing
  • Viral marketing
  • Radio marketing
  • TV marketing
  • Mobile marketing

For the purposes of this section, we’ll be lumping together a few types of marketing, since they often play well together. These are SEO, social media marketing, content marketing, email marketing, and affiliate marketing.

All of these types of digital marketing revolve around a common axis: content. Content marketing often involves writing blog posts to educate, inform, and advertise certain topics. 

When writing these pieces, prioritizing keywords can help your site rank higher, which covers SEO marketing. Affiliate marketing can be covered here, too, if you make money off the links included in your piece. Once the piece is written, you can market it on your social media channels.

These channels help spread your content to a wider audience, which means that you have just successfully engaged in social media marketing. When writing content marketing pieces, though, you don’t want to miss out on a single avenue. 

That means email marketing is next. When you put out a new piece, email your newsletter subscribers about it! This is the type of valuable content they signed up for. Getting more eyes on your content is one of the benefits of digital marketing that we can provide here.

Maximizing All Marketing Venues 

Search engine marketing covers both PPC and SEO. Pay-per-click marketing is what happens with traditional marketing techniques, in a way that’s just adapted for the digital world.

PPC marketing is especially valuable if you plan on mobile marketing. It’s incredibly easy for interested readers to tap on interesting links, ads, and other content that can drive viewers to your products. 

Of course, if you prefer more traditional methods, radio and TV can still count as digital marketing. Podcast advertising is a digital spin on traditional radio ads, and can often get you more niche customers that are interested in your products.

But if you prefer a more untraditional take on digital marketing software, have you considered viral marketing? There’s nothing like the feeling of your brand going viral on major platforms like TikTok or YouTube.

To go viral, many brands hop on trends, post ‘controversial’ takes, or partner with popular content creators that would likely go viral anyway. With today’s digital marketing technology, going viral is easier than ever!

Types of Digital Marketing

With 11 types of digital marketing, you have so many different options to choose from. Luckily, we can help you decide what works best for your brand to help you level up in the digital marketing world. 

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