Digital marketing helps smaller businesses become even players in an ever-competitive market. According to a survey from the Content Marketing Institute, the top types of marketing used by B2C companies are social media at 94%, blogs at 80%, and email at 74%. Interestingly, respondents to their 2019 survey said that email remained their highest performing marketing method and came second for converting leads. On the other hand, social media content and blogs came first in building brand awareness.
Top 10 Marketing Tools For Small Businesses
Some digital marketing tools have more features than others, but they undoubtedly play an essential role in increasing ROI on a smaller budget.
1. Google Analytics
Google Analytics is free and provides valuable insights into your website visitors and their engagement. When paired with Google Search Console, you can also optimize your website and identify any problems. Google Analytics data includes seeing the number of visitors to your website for any period you choose and where they are from, e.g., an organic search, ads, social media, etc. It also gives you insights into the keywords people used, their interests and demographics, which pages they visited, and how long they stayed.
According to a TRUiC review, the GoDaddy website builder is a great marketing tool for small businesses. They choose it because of its powerful search engine optimization features for your marketing efforts, even on its Basic Plan. For example, you can see your page views and a comparison score against similar websites on Insights. You can also integrate Google Analytics, Facebook Pixel, and Pinterest Meta Tag. Other SEO features include SSL certification, XML sitemap, Robots.txt, and Meta titles and descriptions. In addition, with GoDaddy, you can schedule social media posts, send marketing emails, collect emails, and offer subscriptions.
Hootsuite’s central management platform is a digital marketing tool that helps you organize and schedule all your social media content on all the platforms in advance, saving you time. In addition, its advanced reporting tools allow you to get insights into your campaigns and calculate your marketing ROI. With Hootsuite, one dashboard enables tracking brand mentions and managing all responses. Use their new tools for promoting social media posts. MailChimp
A good marketing strategy requires planning, and with BuzzSumo, you can research which topics are trending on social media, giving you ideas for your marketing to your target audience. Other features include keyword research, content analysis, brand monitoring tools, influencer searches, and crisis management.
With HubSpot, you get an all-in-one marketing solution, enabling you to manage your marketing channels simultaneously. Its advantages are that it can help optimize our website for more traffic and a higher conversion rate. For example, its optimized templates are great for creating landing pages. In addition, its live chat and user action events allow better and more engagement, a great way to convert visitors into shoppers. HubSpot features include content optimization tools, email templates, optimized landing pages, analytics, and lead management. It does have a free version, but it won’t take a small business very far. However, the basic package is best for your business if you have a smaller budget.
6. KW Finder
KWFinder is an affordable and accurate marketing tool offering valuable insights, especially on keyword searches. Inserting just one keyword provides suggestions for your content, trends, search volume data, and ranking scores for words and phrases. In addition, the entire suite of KW Finder includes a backlink tool, SERP watchers, website analysis, and a browser extension.
Quality links leading to your content allow search engines to see how authoritative and dependable your website is. Ahrefs does an off-page backlink analysis of your digital marketing strategy and keywords that help your competitors rank in organic search results. Use Ahrefs if you want keywords ideas, instant access to your backlink data, and find the right content for your business. Additionally, it will alert you when a competitor loses a backlink and allows you to see your performance over time with rank tracking.
With a massive database of words and domains, Semrush is a wonderful SEO tool for keyword research and tracking competitor keyword strategy. Among other things, it runs SEO audits for your blog and looks for backlinking breaks. Additionally, with Semrush, you can track the organic position of a landing URL or domain on search engine result pages and see AdWords ads and how they rank. Finally, for eCommerce stores, it allows you to ensure you create unique content and have the correct meta information.
Keywords are essential, but so is their correct use, and Yoast helps you optimize content for SEO, even on their free version. Yoast’s paid version boosts your SEO further. It allows you to add related keywords and search for semantic keywords within the plugin. It also gives instant internal link suggestions and other insights.
Manage all your marketing channels successfully with SendPulse while also keeping in touch with your customers. It allows you to automate emails, SMS, and web push notifications, and you can create chatbots for all popular messenger platforms.
There is no excuse for your small business not to succeed with its digital marketing. So choose from one of these top 10 marketing tools for small businesses, and watch your business grow from strength to strength.