If you think of the top companies in the world, it is only too easy for you to be able to conjure up an image in your mind of exactly what the brand looks like and how it makes you feel. Therefore, if you are worried that your branding is slipping through the minds of people, here are a few ways in which you can make it more memorable.
Use it Widely
Once you have settled on the logo and the color scheme of your brand, it is not simply going to be the case that you should keep it all to yourself. Instead, you need to share it as far and as wide as possible. This means plastering it on both your online and your offline materials. After all, you should feel highly proud of your brand and want to show it off as much as possible. This means that you should be putting it on everything from billboards to custom socks to get the level of customer recognition that is so important in all that you are doing.
Keep it Consistent
Once you have established your brand, there is simply no point in chopping and changing it all the time. Otherwise, this can easily lead to a situation in which people are not able to distinguish your company from all the other ones out there. You should make sure that you are establishing a series of brand guidelines that can be followed as closely as possible. Once these are set up, you then need to stick to them, as well as make sure that all publications and everyone else do the same. This means being a stickler for smaller details and not compromising when you have a specific color scheme that you are expecting to be used on everything.
Create a Voice
When you are making a brand, it is not all going to be about the visual elements. Instead, you need to have a strong voice that is being used throughout all that you are doing. You should think about whether you would like it to be serious or jokey, quirky or down-to-earth. Again, you need to maintain this sense of consistency. Ideally, people are going to know all about your brand through the tone of voice that you have adopted.
Keep an Eye on What Your Competitors are Doing
Finally, you certainly need to be keeping a close eye on what your competitors are doing at all times. Otherwise, it is going to be all too easy for your voice to be lost in the crowd. Alternatively, you may well find that you are inadvertently doing something that is all too similar to them, and you need to change as soon as possible to distinguish yourself.
All these steps will make all the difference in terms of keeping up a high level of being memorable to your customers and anyone who has not yet discovered your business, creating brand recognition.