Timing is the thin line between a successful marketing campaign and one that meets a sorry end. That is why you must understand the consumer vibes and take a note of the platform that is ideal for your present video marketing needs.
With TikTok, you can take a proactive approach to video making. That way, your business can survive the challenging times of 2021 and grow itself. In this article, we will explore why 2021 is the best time for you to venture into TikTok marketing.
Overcoming the Shortcomings of Conventional Social Media
Conventional social media platforms such as Twitter, LinkedIn, Facebook, and Instagram were at the forefront of the digital marketing revolution of the past. However, these have now reached their saturation. Most of these platforms have the provision of boosting subscribers by payment.
That way, it becomes difficult for viewers to tell apart the genuine pages. From a technical perspective, the continuous upgrade to the algorithms further contributes to a decrease in the organic reach. In 2021, TikTok is a relatively fresh social media platform, thus making it the perfect moment for you to jump the bandwagon.
Leveraging TikTok for Business
Unlike most other platforms that focus on self-promotion, TikTok’s primary goal is on attracting users. The platform has been immensely successful in its efforts and more than a million videos are watched every day. According to the latest marketing report, more than 90% of the videos on TikTok have some form of product placement. With more than 2 billion downloads and 500 million active users, this presents brands with an excellent opportunity to market their products.
In the present day, the average internet user has a short attention span and is flooded with video content. Since TikTok focuses on short-form content, it is easier for you to capture the viewer’s attention. Moreover, TikTok offers you a wide variety of special effects and filters to improve the visual appeal of your content.
The Best Time to Use TikTok in Marketing
With the world gradually overcoming the pandemic and getting used to a new way of life, marketing is undergoing a rapid shift. This makes 2021 the best time to utilize TikTok for promotional purposes.
TikTok to Build Communities
Over the years, video has emerged as the most-favored form of content. When a brand shares video content, it helps to bring together like-minded people. That way, you can build a community around your products and services. Although TikTok is yet to have a group element, your videos can bring together people with similar interests. It is expected that in the coming days, TikTok will formally include the group feature.
Painting Marketing in Different Colors
The average Gen-Z internet user is not fond of digital advertisements. 51% of such users have ad-blockers installed on their devices, and conventional advertising will not work for them. TikTok allows brands non-invasive marketing opportunities. With proper planning, you can incorporate your brands into well-structured stories. That way, the younger audience will look forward to your content, thus making it easier for you to convert leads.
Ideal For User Generated Content
The modern-day is one of authenticity, and TikTok provides an excellent opportunity to leverage user-generated content. You can launch branded hashtag challenges where you encourage your viewers to create videos on a given theme. As most TikTok users are enthusiastic about having the spotlight on them, they will be keen on participating in your challenge. As more people create videos on the hashtag, it will get viral and get you the visibility that you always wanted. A major advantage of user-generated content is that there is a minimal investment on the part of the brand.
Tips To Use TikTok for Business Growth
Having established that 2021 is the best time to leverage TikTok for marketing, the next step is strategizing your video content. Here are some tips to help you in your TikTok journey.
Understand the Different Types of Content
In the initial days of its existence, TikTok centered around lip-sync videos. Over the years, the platform has grown, and you need to explore the different types of videos. For example, you can take your followers on a cheeky tour of your office or create TikTok videos on your key team members.
You can request satisfied customers to say a few words about your brand. Such clips can be made into promotional TikTok videos. As a brand, you should spend time understanding the type of content that would resonate the best with your target group.
The use of hashtags helps direct your TikTok video to users who are interested in similar content. Make sure that the hashtags that you use in the videos are relevant to the content. Random use of hashtags will cause viewers to be disappointed when they click on your content.
While you need not restrict yourself to the use of a single hashtag, you need to understand that the hashtags appear in the caption. TikTok allows 100 character captions, and overuse of hashtags will compromise the description of your video. Ideally, you must plan your hashtags based on the target group that you are aiming to attract.
Use Paid Advertisements
Although paid advertisements on TikTok burn a hole in the pocket, you can expect a good ROI on such ventures. If your marketing budget permits, you can explore any of the below advertising options.
TikTok allows only one brand to take over the platform on any given day. With branded takeovers, viewers who launch the app see this before any other form of TikTok content. This is a comprehensive package and you can also add a link to your website or landing page. Branded Takeovers start at $50,000 per month.
Native ads play between user content. Since the user can easily scroll past such content, you need to create gripping videos for the native ads.
With branded lens, your business can design filters that resonate with the target audience. When your followers use such filters in the content that they create, it helps to improve your brand visibility.
Sponsored Hashtag Challenges
TikTok allows brands to sponsor a particular hashtag challenge. That way, the hashtag challenge will show up on the Discover page, and you can expect better engagement.
In the past few years, TikTok has opened up a sea of opportunities in social media marketing. It was the first platform that encouraged users to be genuine in their content. TikTok does not promote over-edited content with unnecessary transitions and special effects. As more businesses start to leverage TikTok in planning their growth story, the future of this platform does look promising.