Branding is a marketing strategy that develops the company’s persona in the market. It is the process of giving a name, symbol, or specific identification to a company, which differentiates it from its competitors and helps the customers to recognize the firm.
Branding is an essential tool for establishing a firm grip in the competitive product market and turning first-time buyers to lifetime customers and indifferent audiences to brand evangelists. The perpetual process of branding starts from the launching of the product in the market and continues even after its sale.
Branding is extremely essential for every business concern because:
- Differentiation from the competition: Branding techniques like designing an impactful logo, attaching an emotional punchline, etc., differentiates the company from its rivals and makes it easily recognizable.
- Creating brand recognition: The process of branding is ideal for establishing the brand name in the market and giving leverage to the company.
- Developing Customer’s Confidence: Efficient branding techniques reveal the company’s interests and the quality of their products or services. This enhances the customers’ confidence level in the company.
- Increased worker efficiency: A well-known company attracts efficient and skillful employees who are capable of providing top-quality service. With qualified workers in hand, the company is bound to show excellent productivity in the long run.
- Increased Profitability: Branding allows a company to charge higher for its products because of its established brand name. It also opens gates for the company’s latest launches and therefore paves the way for the profitability of the company.
Nike is a great example of branding. Their iconic business logo design with its swoosh and ‘Just Do It’ tagline encourage the customers to be the best version of themselves through Nike’s products. Their single mission statement paves the way for creating a strong impact on the audience’s mind. The following are five beneficial tips for branding your business:
Give Your Business a Personality
Giving your business a personality signifies developing an identity and voice unique for your brand. Answer introspective questions about your company and clearly express your interests and goals to the targeted audience. Vividly portray the quality of service or product you’d be offering, the problems your product could solve, and how it is better than any other company in the market. Your voice and personality should be reflected in your logo, mascots, campaigns, etc. This gives a clear and concise idea about your company to your clients.
Establish a Visual Identity
Choosing an eye-catching and unique logo for the company differentiates it from its competitors, grabs viewers’ attention, and creates an impressive first impression. The color combination used for the logo or the mascots should be vivid and optically desirable.
As some companies prefer to add a statement to their logos, the fonts chosen for the statement and the website itself should be prominent and articulate. Customers should be easily able to read the content and retain the information.
Be Consistent with Your Online Presence
Establish your presence in the online social media platforms by posting informative and authentic content about your product. The blog posts, social media accounts, websites should distinctly portray your business interests to your clients.
One should maintain a solidified brand image on all the business social media accounts to avoid any misinterpretations or nuances. Being consistent in these platforms is important as this online presence creates familiarity with the existing clients and attracts new clients through the platform. Content marketing, guest blogging, and networking are also essential tools for creating a strong online presence.
Prioritize Customer Service
Providing excellent after-sale service to the customers is ideal for building a strong relationship and engagement with the clients. A company should install an efficient customer service program whereby the customers are treated nicely with respect.
The customers should be easily able to lodge their complaints and receive quick but effective responses from the company. Satisfied customers provide positive endorsements and good online reviews about the company which helps the company to flourish in the long run.
Create a Brand Kit
A brand kit is a simple guide that explains the underlying meaning of the logo, colors, fonts, and messages that represent the brand. While preparing the company’s brand kit, certain things should be kept in mind:
- Create a strong and personalized logo that is consistent through all the platforms and is able to portray a clear image of your company.
- Choose a memorable and eye-catching color scheme for the fonts which sets the correct language and tone for your content.
- Select a signature font for the writings which is easily decipherable and is a visual treat to the reader’s eyes.
This kit ensures that the brand’s visual identity and the core message remain non-polluted from misinterpretations or contender impositions.