soda enthusiasts! Have you ever wondered which countries can’t resist the bubbly allure of a soda can? Well, you’re in the right place! We’ve compiled a list of the top 20 Countries With Highest Soda Consumption in the World. So, let’s pop the tab and dive in, shall we?
The love for soda knows no boundaries, transcending borders and cultural differences. It has become a staple in modern lifestyles, enjoyed by millions worldwide. Soda’s effervescent bubbles and a vast array of flavors have won over the taste buds of people everywhere. However, there are certain countries where the craving for this sugary indulgence seems insatiable. For instance, Coca-Cola reigns as the most popular soft drink in nearly every nation, but its consumption is at its peak in Mexico, Brazil, and the United States, according to data from Gitnux.
According to Time Magazine, the United States alone spends a staggering $65 billion on soft drinks, with the average American household shelling out an estimated $850 annually on these fizzy beverages.
Analysis of the Global Carbonated Beverage Market
The global carbonated beverage market is a fiercely competitive arena, dominated by major players like The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), and the Dr. Pepper Snapple Group. Projections suggest that this global market will expand to a substantial $320.1 billion by 2028, with an estimated annual growth rate of 4.7% from 2021 to 2028.
What fuels the demand for carbonated beverages? Well, it’s a combination of factors like flavor, convenience, and effective marketing strategies. However, this industry is not without its challenges. Growing health concerns among consumers and the emergence of alternative beverage choices pose significant obstacles. To address these issues, companies are rolling out new products with reduced sugar content and investing in marketing campaigns that promote healthier lifestyles. Despite these hurdles, the global carbonated beverage market is expected to persistently grow in the years to come.
Soda-consuming Markets Offer Investment Opportunities
Exploring investment opportunities in markets where soda consumption is high can be a smart move, given the steady growth in the industry. If you’re considering investing in soda companies themselves, it’s crucial to dive into a thorough analysis of each company’s financials and market position.
Take, for instance, The Coca-Cola Company (NYSE: KO), one of the giants in the soda world. In 2022, they raked in a hefty $43 billion in revenue, with a net income of $9.5 billion. Similarly, PepsiCo, Inc. (NASDAQ: PEP), another heavyweight in the soda game, recorded a substantial $86.39 billion in revenue in the same year, with a net income of $8.91 billion.
Alternatively, you might explore opportunities in companies that manufacture soda-making equipment and supplies. Consider SodaStream, for example. They’ve enjoyed consistent growth in recent years, boasting a revenue of $543.37 million in 2017.
And let’s not forget about investing in companies that offer healthier alternatives to traditional soda. Take LaCroix, a renowned sparkling water brand, which has been on an upward trajectory. In 2021, they clocked in an impressive $563.45 million in revenue (€500m). Similarly, companies that produce natural fruit juice brands like Naked Juice and Odwalla might also be well-positioned for growth as consumers increasingly prioritize health-conscious choices.
Our approach to ranking countries by per capita soda consumption involved gathering data from reputable sources, including Trade Exports and the 2021 Ahfes Project report, among others. We also leveraged data aggregation platforms like Statista to enhance our research. Our rankings were based on the annual per capita soda consumption data spanning from 2017 to 2022, encompassing various countries.
It’s worth noting that in instances where soda consumption was presented in 8-ounce servings, we meticulously converted the figures into liters to ensure consistent and meaningful comparisons across different countries.
The Following 20 Countries With The Highest Soda Consumption in the World
Soda Consumption Per Capita (2019): 310.3 liters
Hungary, a country celebrated for its vibrant culture and flavorful culinary heritage, has quite the penchant for soft drinks. Projections for 2023 suggest that the soft drinks market in Hungary is on an upward trajectory, with an expected revenue of US$2.70 billion. This market is anticipated to experience a substantial growth rate (CAGR) of 9.54% from 2023 to 2027.
As of 2022, Coca-Cola secured its spot as Hungary’s top choice in the beverage realm, boasting an impressive reach of 40 consumer points nationwide. Coming in at second place is HELL, another prominent beverage brand, with 21 consumer points. This variety in preferences reflects the diverse taste palate of Hungarian consumers within the soft drink industry.
Soda Consumption Per Capita (2019): 272.4 liters
In 2019, soda consumption in Belgium soared to a new high, with each person downing an average of 272 liters of the fizzy stuff. Unfortunately, this surge in soda intake has led to an uptick in health issues, especially among children. In response, soda companies have been rolling out healthier alternatives with reduced sugar content to address these concerns.
To tackle the health challenges associated with excessive soda consumption, the Belgian government has taken action by implementing a soda tax. The revenue generated from this tax is earmarked for health campaigns aimed at curbing soda intake. As a result, the soft drinks sector in the country is anticipated to rake in an impressive US$5.73 billion in revenue in 2023. Furthermore, it is projected to maintain a steady annual growth rate (CAGR) of 2.86% from 2023 to 2027.
Soda Consumption Per Capita (2017): 155 liters
In Argentina, the average person was sipping on approximately 155 liters of soft drinks per year back in 2017. This notable consumption can be attributed to factors like rising incomes and the warm climate, placing Argentina among the top soda-consuming nations. However, this surge in soda intake has sparked concerns about public health.
Looking into the future, the soft drinks market in Argentina is poised to generate a revenue of $3.97 billion in 2023. Nevertheless, the industry is bracing for a bit of a challenge, as it’s expected to witness a negative annual growth rate (CAGR) of -4.09% from 2023 to 2027.
In 2019, Coca-Cola stood tall as the reigning champion in Argentina, holding the top position among beverage brands. A close contender was Manaos, reflecting its popularity and widespread appeal among consumers.
4. United States
Soda Consumption Per Capita (2017): 154 liters
Americans, known for their modern lifestyles and relatively higher incomes, find themselves among the world’s top consumers of soda drinks, with each person downing an average of 154 liters annually. However, this excessive soda consumption has led to a concerning increase in health problems.
While some American towns have tried to address the issue by implementing soda taxes, their impact has been somewhat limited. Perhaps even more alarming is the fact that approximately 1 in 5 individuals in the United States consumes a soda on a daily basis, further exacerbating the already worrying health situation. Extensive research has linked soda consumption to a range of detrimental health effects, including disruptions in blood sugar levels, obesity, and dental issues.
Soda Consumption Per Capita (2017): 141 liters
Chile secures the fifth spot on the list of countries with the highest soda consumption, with folks here sipping an average of 141 liters per person each year, based on data from 2017. This robust soda consumption can be attributed to Chile’s stable economy and lifestyle, which afford people the means to indulge in sugary drinks. However, concerns about health have emerged due to the surge in soda consumption and its related health issues.
In the Chilean soda scene, Coca-Cola takes the lead as the top soft drink brand. In 2021, it claimed a notable 10% of the industry’s advertising spending. Another significant player in the market is Bilz y Pap, owned by Compañía Cervecerías Unidas, which holds the lion’s share at 39.7%. Looking ahead, the soft drinks segment in Chile is expected to pull in a substantial revenue of US$4.75 billion in 2023, with a healthy annual growth rate (CAGR) of 5.44% from 2023 to 2027.
Soda Consumption Per Capita (2017): 137 liters
In 2017, Mexico found itself in the sixth spot on the list of countries with the highest soda consumption. On average, each person in Mexico was drinking approximately 137 liters of soda that year. This significant consumption of carbonated beverages raised concerns, particularly about health issues like obesity. Despite these worries, the thirst for fizzy drinks in Mexico has not waned.
To combat this growing issue, the government implemented a soda tax in an attempt to reduce sales and address health concerns. However, it appears that the soft drinks market in Mexico is not slowing down. In fact, it’s projected to generate an impressive revenue of US$19.48 billion in 2023, with an annual growth rate of 3.05%.
Soda Consumption Per Capita (2022): 120 liters
Soda consumption in Germany has been on the rise, with each person consuming an average of 120 liters annually. This trend is largely driven by the popularity of caffeine-oriented drinks, featuring well-known brands such as Fanta, Sprite, Delta, Mezzo Mix, and of course, Coca-Cola.
However, the future of Germany’s soft drink industry is currently at a crossroads. This uncertainty stems from the government’s efforts to address health concerns, coupled with an aging population.
Nationwide, Coca-Cola holds the title of the dominant soft drink brand, except in Thuringia, where Vita-Cola takes the top position. As we look ahead, the soft drinks segment in Germany is expected to generate a substantial revenue of US$30.06 billion in 2023. It’s projected to maintain a modest annual growth rate (CAGR) of 1.84% from 2023 to 2027.
Soda Consumption Per Capita (2017): 113 liters
Uruguay experienced a significant upswing in soda sales, with each person consuming roughly 113 liters in 2017. However, this surge in soda consumption has given rise to health concerns, including issues related to bone and dental health.
Interestingly, as the country’s economy has become more stable, people are allocating a larger portion of their income to purchase soda drinks. This indicates a notable shift in consumer behavior.
Looking forward, Uruguay’s soft drinks market is expected to generate a revenue of US$1,062.00 million in 2023, with a projected annual growth rate (CAGR) of 3.66% from 2023 to 2027.
9. United Kingdom
Soda Consumption Per Capita (2021): 105 liters
In the UK, Coca-Cola stands out as the most widely recognized soft drink brand, boasting an impressive 97% recognition rate among internet respondents. Following closely behind are Sprite, Pepsi, and Fanta, all of which have also gained substantial awareness among the public. On the flip side, Bottlegreen has some catching up to do, with fewer than half of online respondents recognizing the brand.
When it comes to the financial outlook, the soft drinks sector in the UK is poised for substantial growth. It’s expected to rake in a significant revenue of US$37.37 billion in 2023, maintaining a steady annual growth rate (CAGR) of 1.99% from 2023 to 2027. This indicates promising prospects for the expansion of the soft drink industry in the UK.
Soda Consumption Per Capita (2017): 98 liters
Soft drink consumption in Norway has experienced substantial growth, but concerns about its potential impact on the mental health of adolescents have come to the forefront. On a global scale, Norway ranks high in soft drink consumption, with each person consuming roughly 98 liters on average. Leading the market are giants like Coca-Cola and PepsiCo, offering a wide array of carbonated beverages, including various flavored options.
Notably, in 2020, more than 60% of soft drinks sold in Norway were sugar-free, reflecting a growing preference for healthier choices among consumers. As we look ahead, the non-alcoholic drinks market in Norway is on track to reach a revenue of US$3.31 billion in 2023.
11. Saudi Arabia
Soda Consumption Per Capita (2017): 89 liters
Soft drink consumption in Saudi Arabia has seen a significant uptick, with each person consuming around 89 liters in 2017. This surge can be attributed to several factors, including high consumer spending, the warm climate, and the fact that alcoholic beverages are prohibited in the country.
Due to mounting concerns about consumption levels, the government has taken action by requesting The Coca-Cola Company (NYSE: KO) and PepsiCo, Inc. (NASDAQ: PEP) to include health warnings on their products.
Looking ahead, the soft drinks market in Saudi Arabia is poised for substantial growth. It is projected to generate an impressive revenue of US$6.75 billion in 2023, with an expected annual growth rate (CAGR) of 6.04% from 2023 to 2027. This reflects the robust demand and positive outlook for the industry in the Saudi Arabian market.
Soda Consumption Per Capita (2017): 89 liters
Bolivia has a notable penchant for soft drinks, particularly among its younger population. Despite growing concerns about the health implications, the allure of soft drinks continues to surge. Coca-Cola stands as the undisputed leader in this market, boasting widespread consumer reach and frequent purchases by households.
Looking at the digital landscape, the Bolivian soft drinks eCommerce sector is gearing up for substantial growth. It’s projected to be worth an estimated US$35.1 million by 2023, capturing a significant share of the market. Moreover, this market is expected to exhibit a remarkable compound annual growth rate (CAGR) of 16.7% from 2023 to 2027, potentially reaching an estimated volume of US$64.9 million by 2027.
Soda Consumption Per Capita (2019): 66.43 liters
The soft drink market in Russia was once flourishing, but things took a turn when major global players like The Coca-Cola Company (NYSE: KO) decided to halt production and sales of their sodas in the country following the Russian invasion of Ukraine. In 2020, a significant three-quarters of Russians were buying Coca-Cola’s carbonated soft drinks and lemonades. Meanwhile, Rich Juice, owned by Coca-Cola HBC, held a favored position as a juice brand among consumers.
This withdrawal of major soda companies left a void that local players are now looking to fill.
Looking ahead, the soft drink segment in Russia is projected to achieve a revenue of US$2.41 billion in 2023, with an expected annual growth rate (CAGR) of 4.37% from 2023 to 2027. The industry is poised for continued expansion, driven by the ongoing demand in the market.
Soda Consumption Per Capita (2019): 62.4 liters
In France, the consumption of soft drinks is on a steady upward trajectory, expected to reach a total of 23.7 billion liters by 2026. This growth trend has been steadily increasing at a rate of 0.3% annually since 2020.
Among the famous French soda brands, Orangina shines with its distinctive qualities. It’s known for its gentle fizz and a unique blend of lemon, mandarin, grape, and grapefruit juices that give it a one-of-a-kind flavor profile.
France also boasts other well-known soft drink brands like Auvergant, which offers a diverse range of flavors, and Breizh, known for its offerings like orange, peach, and cola flavors. These brands contribute to the vibrant and diverse soft drink landscape in France.
Soda Consumption Per Capita (2021): 59.5 liters
In Brazil, the average per capita consumption of soft drinks reached approximately 59.5 liters in 2021, showing a slight increase compared to the previous year. This uptick in consumption is reflected in the impressive revenue generated by the Brazilian soft drinks market, which amounted to $26 billion in 2021. Over the five-year period from 2016 to 2021, the market maintained a healthy compound annual growth rate (CAGR) of 3.7%.
When it comes to the volume of soft drinks consumed, the market saw an increase to 33,077.7 million liters in 2021, indicating a CAGR of 0.9%, as reported by Report Linker. Notably, Coca-Cola emerged as the top-purchased brand in Brazil in 2019, with Maratá closely following suit, highlighting the strong consumer preference for these brands. Brazil’s soft drink scene is undoubtedly thriving.
Soda Consumption Per Capita (2021): 50.8 liters
Canada’s soft drink industry has a rich and diverse history that dates back to the 19th century when these beverages first emerged as medicinal elixirs. Since then, the industry has seen remarkable growth, with top-selling flavored soft drinks raking in approximately 1.4 billion Canadian dollars in annual sales.
In the Canadian market, global giants like Pepsi and Coca-Cola reign supreme, while homegrown favorites such as Canada Dry and Crush also enjoy robust demand among consumers.
However, it’s worth noting that soft drink consumption per capita in Canada has been on a downward trajectory. Concerns related to obesity and sugar intake have led to a decline in consumption, dropping from 82.93 liters per person in 2010 to 50.88 liters in 2021. Despite this decrease, the projected revenue for Canada’s soft drinks segment in 2023 is estimated to reach a substantial US$14.69 billion. So, while consumption habits are shifting, the industry continues to thrive.
Soda Consumption Per Capita (2019): 50.1 liters
In Italy, the per capita consumption of soft drinks saw a drop from 63.8 liters to 50.1 liters by the year 2019. In 2017, the country collectively consumed approximately 3.1 billion liters of soft drinks. Within this beverage landscape, low or no-calorie soft drinks held a 9% market share, showing a slight increase from the previous year.
Although the Italian soft drinks market was substantial, generating $13.7 billion in revenue in 2021, it did experience a negative growth rate of -1.8%. Market consumption volumes in 2021 reached 15,370.8 million liters, but there was a slight decline of -0.2% during that same period. These figures reflect the evolving preferences and dynamics within Italy’s soft drinks market.
Soda Consumption Per Capita (2021): 39.2 liters
In Spain, the world of soft drinks offers a diverse array of carbonated beverages, with prominent players like Coca-Cola and PepsiCo, Inc. (NASDAQ: PEP) taking center stage. What fuels the demand for these fizzy delights are the country’s cultural preferences, the influx of tourists, and the lively social gatherings that are a big part of Spanish life. Additionally, there’s a growing interest in healthier alternatives, reflecting a shift towards more mindful consumption.
Looking ahead, the trajectory for soft drink consumption in Spain appears promising. It’s anticipated to surge, reaching a substantial 22.4 billion liters by 2026, with an annual growth rate of 0.7%. Notably, this demand has been on a consistent rise, steadily increasing by 2% annually since 2013. Spain’s love affair with soft drinks continues to evolve, embracing both tradition and changing tastes.
Soda Consumption Per Capita (2021): 30 liters
In Japan, the allure of tea-based beverages, especially green tea, has always been a part of the culture. However, there’s been a noticeable shift towards ready-to-drink options, which have gained the upper hand over traditional tea preparations. Thanks to retail stores and vending machines, these soft drinks are readily available, and bottled varieties have become particularly popular. This shift has even earned Japan a spot among the top soda-consuming nations globally.
Manufacturers are keenly attuned to the preferences of health-conscious consumers, offering sugar-free and fortified options that cater to evolving dietary preferences. This expansion into the health food market underscores their adaptability and commitment to meeting consumer demands.
Looking ahead, the Japanese soft drink market shows no signs of slowing down. It’s projected to keep growing, with an expected revenue of $27.14 billion in 2023, fueled by an annual growth rate (CAGR) of 2.87% from 2023 to 2027. Japan’s soft drink landscape is a vibrant and ever-evolving one, blending tradition with innovation.
Soda Consumption Per Capita (2019): 23 liters
Indonesia’s soft drink market is thriving, set to achieve a projected revenue of US$16.17 billion in 2023. This growth is underpinned by a steady annual growth rate (CAGR) of 4.37% from 2023 to 2027. These numbers speak to the shifting tastes of consumers and the rise in disposable incomes. As a result, it’s a promising landscape for both local and international beverage companies, who have the chance to innovate and meet the surging demand.
On a per capita basis, Indonesians are consuming around 23 liters of soft drinks. This statistic underscores the nation’s penchant for these beverages and highlights the potential for further growth in this dynamic market. Indonesia’s soft drink scene is indeed vibrant and full of opportunities for the industry’s players.