Instagram Character Limit: The Ultimate Guide to Social Media in 2021

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Instagram character limit is 2,200 characters. Is there a limit to how much you can say at once if you’re using Instagram to promote a business and have a lot to say? Are there word restrictions on Instagram? Is there an Instagram character limit for a post on the social media platform? This essay will attempt to answer those questions as well as others.

Even some of the world’s top sociologists are having problems grasping the concept of social media. It’s challenging enough to learn the numerous regulations and practices of each network when using it for personal reasons. It’s a very different story when it comes to corporate marketing.

Learning the basics ahead of time will help you avoid seeming stupid and will help you appear more professional than many other organizations that engage in social media marketing. So, let’s have a look at the answers to the questions of Instagram character limit and others.

About Instagram

Instagram (also known as IG, Insta, or the gram) is a social media network for uploading images and video-sharing. Kevin Systrom and Mike Krieger in the United States have founded Instagram. Facebook purchased it for $1 billion in cash and equity in April 2012. The users can upload images and videos using the service. The posts can be modified with filters and categorized using hashtags and geotagging on Instagram. The people who have accounts on Instagram can share the posts with other followers. Users can view trending material and browse other users’ content by tags and places. Individuals can add their material to a personal feed by liking photos and following other users. So, those who have accounts on Instagram must know how to use #hashtag and how much Instagram character limit on social media.

Instagram was first defined by the fact that it only allowed the material to be framed in a square (1:1) aspect ratio of 640 pixels to match the width of the iPhone at the time. These limitations were eased in 2015 when the resolution was increased to 1080 pixels. The platform also is added with messaging capabilities, the ability to post multiple photos or videos in a single post. Additionally, a ‘stories’ feature, that works similarly to Snapchat’s feature ‘stories’ and gives permission to users to post videos and images to a sequential feed for 24 hours. about 500 million people used the feature of “Stories” daily.

Instagram was first released for iOS and quickly achieved attraction in October 2010. Within two months it got one million registered users. In a year it gained 10 million users while one billion in June 2018. The Android version was released in April 2012, with a feature-limited desktop interface following in November 2012, a Fire OS app following in June 2014, and a Windows 10 app following in October 2016. Over 40 billion images have been uploaded as of October 2015. Instagram has been criticized for policy and interface changes, allegations of censorship, and illegal or improper content submitted by users, yet being commended for its influence.

Instagram character limit
Photo Credit: Piqsels

What is the Instagram character limit?

The Instagram character limit for captions is 2,200 characters. For any social networking platform, this is a pretty long caption!

In fact, reading a 2,200-character caption will be difficult for most people, therefore most people prefer shorter subtitles.

The optimal Instagram character limit, according to the Social Report, is around 125 characters so that it can be viewed when scrolling through one’s Instagram feed. If the Instagram character limit becomes any longer, users will have to click “See more”. They may lose focus unless they are committed.

Keep your Instagram captions short and sweet!

Despite the fact that Instagram is primarily a photo-sharing platform, captions are crucial. Despite the fact that the Instagram character limit is very high, aiming for a short, charming caption can keep your followers more engaged with your pictures.

Instagram will promote your post to new people if it receives a lot of engagement.

Upleap is a great place to go for additional Instagram tips & techniques. You’ll get a dedicated account manager from Upleap who will help you create your online presence, grow your audience, and target the right people. They’ll also give you caption suggestions, of course! To begin your free trial, you should know about Instagram, its options and above all Instagram character limit.

Ideal caption length on Instagram

While 2,200 Instagram character limit is a lot of space for a caption, large blocks of text might look cluttered and detract from the main point of the post, which is your photo or video. In a review of 5.9 million postings, Quintly discovered that a length of 1-50 characters is likely to promote more conversations.

However, you might want to experiment with longer captions to observe how your audience reacts and how interaction differs depending on the type of post. Longer captions, for example, might be appropriate for informational and instructional postings. Fun and informal postings, on the other hand, may only require a few words in the caption or perhaps a few emojis.

Check out some of our favorite caption ideas for making the most of this space and know about Instagram character limit here in detail.

Instagram hashtags

Maximum Instagram hashtag limit

You can use a maximum of 30 #hashtags in a post on Instagram. However, cramming as many hashtags as possible into your caption area isn’t always a good idea. In fact, employing inappropriate hashtags could result in your account being shadowbanned.

Ideal Instagram hashtag limit

According to the same Quintly study, fewer hashtags (between 1 and 10) result in higher overall interactions. Using zero hashtags fared significantly better for larger profiles with more than 10 million followers. Smaller profiles (less than 1k followers) are exempt from this rule because their reach is limited. Using ten or more hashtags on these profiles resulted in the greatest interactions.

More advice and ideas on how to make the most of hashtags in your Instagram photos may be found in our Instagram hashtag guide.

Maximum Instagram character limit

In addition, Instagram has a limit on the length of your bio and username:

  1. Instagram bio character limit – 150 characters
  2. Instagram username character limit – 30 characters
Do Instagram Stories help your business?

Instagram Stories differ from regular posts in a few ways. They last for 24 hours and are displayed alongside regular Instagram posts. They’re similar to Snapchat in that they provide a quick way to reach out with content that wouldn’t ordinarily fit into your Instagram brand.

Special offers, behind-the-scenes stories, less formal narratives, new product teasers, and other types of content work well on Instagram Stories. It’s still image-driven, requiring thinking and organization, and can provide a unique alternative to your regular Instagram postings. That’s why you have to know about the Instagram character limit, and how to post images and videos on Instagram.  

Image creation for Instagram

Because Instagram is mostly visual, you’ll need a consistent supply of high-quality photographs to assist boost interaction. One approach to achieve this is to ask your followers to share theirs with you. MAC Cosmetics has perfected this technique. They encourage their fans to share photos of users utilizing the product. This resulted in the company gaining a large number of new followers as well as thousands of photographs to use on their Instagram feed.

This method also boosts participation. As you might expect, many people who wear makeup would love to have their photos published on the Instagram feed of a well-known cosmetics firm. Even if you don’t have the same profile as MAC, you can utilize the same method to promote your products while also accumulating a large number of photographs for your feed. In exchange for the image, offer your followers a tag or a follow, and you should see them appear fast.

Using Instagram to promote your brand is a combination of art and science. While it may have an Instagram character limit, it is best to just push those limitations on rare occasions and keep it short and sweet. That means, just follow the Instagram character limit. The greatest Instagram marketers work with the fact that users’ attention spans are limited. So, you should do the same.

How to increase the Instagram character limit?

There is a workaround if you are in the mood to write a long caption. Perhaps 2,200 characters are insufficient for you. We’ve all had those kinds of days. Simply write your caption as usual, then submit the photo and finish the caption in the comments when you run out of room.

Of course, inform your followers that the caption will be continued in the comments section so they know where to look!

If you simply have a lot to say and want to share it with your Instagram followers, though, take these steps:

  1. Fill in the blanks on a post with your views.
  2. Copy the URL and paste it into a bio tool such as
  3. Make a photo with a basic background and a caption that says you have something to say and includes a link in your bio.
  4. Other social media characters limit
Social Media Icons
Photo Credit: Maxpixel

The character limit for Facebook posts

With regular posts allowing up to 63,206 characters, Facebook is the ideal location to distribute long-form information. This offers you plenty of room to tell a long story or explain anything thoroughly.

The maximum character limit on Facebook

Facebook imposes character limits for usernames, Page descriptions, and comments in addition to posts and ads:

  1. Username character limit – at least 5 characters and up to 50 characters
  2. Page description – 255 Characters
  3. Facebook comments – 8,000 Characters
Twitter character limit

It has expanded the character count of Tweets from 140 to 280 in recent years. Twitter also limits the length of your direct messages, profile name, bio, and handle:

  1. DMs – 10,000 characters
  2. Twitter handle – 15 characters
  3. Profile name – 50 characters
  4. Bio – 160 characters
Pinterest character limit

To keep the site working properly, Pinterest limits the number of boards and Pins you can create. Aside from that, there are character constraints to adhere to in the text areas:

  1. Maximum number of Pinterest boards – 2,000
  2. Maximum number of Pins – 200,000
  3. Profile name – 30 characters
  4. Bio – 160 characters
  5. Username – 30 characters
  6. Board name – 50 characters
  7. Board description – 500 characters
  8. Pin title – 100 characters
  9. Pin description – 500 characters

While Pinterest allows for very long descriptions, when users first click on your board or Pin, only the first 50 characters will appear.

Best ways to increase the Instagram character limit

Many Instagram users question if there is a way to raise the Instagram character limit in the caption, bio, username, and hashtag. Fortunately, there are ways to get around the caption and bio character limits, however, we believe the Instagram character limit for username and hashtag are sufficient.

While 2,200 characters are plenty for a nice caption, we all feel that the Instagram character limit is our creativity at times. If you want to write longer postings, there’s a trick: keep writing your caption until you’ve used up all of the 2,200 characters. Then, in the comments section, but the rest of the caption. Of course, you’ll need to lead your audience to the comments section for the final caption. So, while you write the Instagram caption, just maintain the Instagram character limit and comment.

Many users believe that the Instagram character limit prevents them from getting enough engagement on their social media posts. Others may disagree, but if you believe this is the case, use the suggestions above to get around the caption of the Instagram character limit. There are also some other ways to boost platform engagement.

In your captions, consider posing a question. Other Instagram users are more inclined to reciprocate when you show interest in their status updates, lifestyles, and perspectives. They can like, comment, and even share your status updates in return. Your engagement score will increase as a result, and Instagram will promote your content to a larger audience.

There is no way to expand the Instagram character limit in your Instagram bio using the app. You can, however, encourage your followers to learn more about you by including a link in your bio that leads to an external site or page with further information about you or your company. To avoid running out of space, remember to abbreviate the URL. For extra information, readers can be directed to your Wikipedia article, website, or online biography.

The techniques described above are legal and secure. They don’t break the network’s terms of service, so you won’t be banned.


The Instagram character limit in its bio is frustrating. But it doesn’t have to prevent you from utilizing Instagram to promote your brand and drive sales. Hopefully, some of the techniques in this post can assist you in getting around the caption of Instagram character limit and making the most of your Instagram profile for your business.

Frequent Asked Questions (FAQs)

In 2021, how should the Instagram character limit in the postings be?

But how big is the hashtag trend on Instagram? According to Fohr’s analysis, the average Instagram character limit in the caption has increased by more than 50% since 2016. And by 2021, our feeds will be brimming with captions that are on average 405 characters long or 65-70 words!

When it comes to Instagram, how much time is too much time?

Take a peek at the maximum Instagram character limit before you go cramming your descriptions with 50 hashtags and your entire story: Instagram character limit in the caption is 2,200. The number of #hashtag you can use on Instagram is limited to thirty. The Instagram character limit for bio is 150 characters.

Is it possible to upload a three-minute video on Instagram?

Instagram users can upload videos that last anywhere from 3 seconds to one minute. Instagram Stories (permanent videos on your profile) can last up to 15 seconds. The duration of Live Videos and IGTV videos can be up to 60 minutes.

Can Instagram reels be as lengthy as you want them to be?

One-minute Reels can now last up to one minute, up from the previous restriction of 30 seconds. Instagram initially launched Reels with a 15-second duration limit, but only a month later, it was swiftly doubled. It’s been about a year since Reels was last updated, so it’s about time for another.

How many words are 7500 characters?

With spaces included in the character count, 7,500 characters equate to between 1,070 and 1,880 words. If you don’t count spaces, 7,500 characters is between 1250 and 2500 words.

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