Want to Stand Out in the Gig Economy? Here’s How

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In today’s economy, more and more people are finding themselves in the “gig” or freelance economy. This can be a great opportunity to get your foot in the door and stand out from the competition. But it’s important to make sure you put your best foot forward and make the most of this opportunity.

Here are eight few tips to help you do just that!

Building a Portfolio

When you’re just starting, it can be tough to get your foot in the door, at all. One way to make yourself more attractive to potential clients is to build a strong portfolio of your work. This will give them a sense of your skills and style, and it will show that you’re serious about your craft.

For instance, if you’re a web developer, put together a few sites that you’ve built, even if they’re just for practice. If you’re a writer, compile a few of your best articles or blog posts. And if you’re a graphic designer, put together a portfolio of your designs.

The key is to showcase your skills and demonstrate what you can do. A strong portfolio will make you more attractive to potential clients and help you land gigs.

Outsource and Subcontract

In the gig economy, it’s not unusual to outsource or subcontract work to others. This can help you save time and money, and it can also help you land gigs that are outside of your normal scope of work. Depending on the type of intelligence or knowledge you need to outsource, the best gig economy platforms usually have a variety of experts to choose from. Make sure to select a reputable person or company with a good track record and with whom you feel comfortable working.

For instance, if you’re a web developer, you might subcontract someone to do the design work. Or if you’re a writer, you might outsource the research or editing. By outsourcing or subcontracting, you can focus on your strengths and leave the rest to someone else. This will help you save time and money, and it will also help you land more gigs.


In today’s economy, it’s all about who you know. And the gig economy is no different. If you want to stand out, you need to network, network, network. Get involved in online communities and forums related to your field. Attend meetups and events. Get to know the people in your industry.

The more connections you have, the more likely you are to land gig work. And when you do land a gig, be sure to network with the people you work with. You never know when one of them might need your services in the future.

Additionally, networking can help you build a strong portfolio. If you know people in your industry, they may be more likely to give you work to showcase in your portfolio.

Promoting Yourself

When you’re freelancing, you’re your own best salesperson. You need to promote yourself and your skills if you want to land gigs. Create a website or blog to showcase your work. Get active on social media and build a following. Attend industry events and meetups. And most importantly, don’t be afraid to sell yourself and your skills. Remember, in the gig economy, you are your brand. You need to promote yourself if you want to succeed.

Additionally, make sure you have a strong elevator pitch. This is a short, concise summary of who you are and what you do. It should be clear, concise, and to the point. When networking or meeting new people, your elevator pitch will be one of the most important tools in your arsenal.

Diversifying Your Skills

The more skills you have, the more attractive you’ll be to potential clients. And in the gig economy, where work is often short-term and project-based, having a diverse set of skills can help you land more gigs.

So if you’re looking to stand out in the gig economy, make sure you’re diversifying your skills. Take on new projects. Learn new skills. And most importantly, don’t be afraid to step outside of your comfort zone. This means you’ll need to put in the extra effort to learn new skills, but it will be worth it in the long run.

Staying Flexible

In the gig economy, things can change quickly. Clients can come and go. Projects can start and stop. And your income can fluctuate. That’s why it’s important to stay flexible and be prepared for anything. This means having a solid plan in place for when things go wrong. It also means being willing to adjust your rates or working hours on the fly. And most importantly, it means being prepared for the unexpected.

On the other hand, you also need to be flexible in terms of the work you’re willing to do. In the gig economy, you often have to take on work that’s outside of your normal scope. This means being open to new opportunities and being willing to try new things.

Pricing Your Services

When you’re freelancing, it’s important to price your services correctly. If you charge too much, you’ll miss out on potential clients. But if you charge too little, you’ll end up working for less than you’re worth.

To find the right price for your services, start by researching the going rates in your industry. Then, consider your experience and skill set. And finally, don’t be afraid to negotiate. Remember, in the gig economy, you are your own best advocate. You need to fight for the rates you deserve.

Being Professional

When you’re working in the gig economy, you’re essentially running your own business. And that means you need to be professional at all times. This includes everything from being punctual and meeting deadlines to communicating effectively and providing quality work.

Remember, you’re not just representing yourself – you’re representing all freelancers. So it’s important to always put your best foot forward. This will help you land more gigs and build a strong reputation in the industry.

Being Professional
Photo Credit: pixabay.com

The gig economy is becoming increasingly popular as more and more people are looking for ways to make extra money or start their businesses. And while there are many benefits to working in the gig economy, it’s important to make sure you’re prepared. By following these tips, you can be sure you’re putting your best foot forward and making the most of this opportunity.

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