Amazon Shut Down Website Ranking Service After 25 Years

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Amazon has announced that, its website ranking service that has been in operation for the past 25 years, will be shut down. Next year, the service, which offered a premium subscription with SEO research and analysis tools, would cease to provide website statistics and rankings. According to Amazon, after Alexa Internet is shut down, the service’s API will be switched off by the firm in December 2022. Before the service is shut down, Amazon will allow customers to export their Alexa data.

On a support website first uncovered by Bleeping Computer, the corporation announced its decision to shut down the Web ranking service by May 2022. “We’ve made the painful choice to retire on May 1, 2022, after two decades of helping you locate, reach, and convert your digital audience,” the business said on its support page. As of December 8, Alexa Internet will no longer accept new subscriptions, although existing users will retain access to the service until it is shut down.

Amazon launched Alexa Internet in April 1996, and the Alexa Traffic Rank (or Global Rank) is the service’s most prominent indicator, which gives consumers an estimate of a website’s popularity. Customers will be able to export their data and deactivate their accounts in advance of the shutdown. Meanwhile, according to Bleeping Computer, the service’s APIs will be decommissioned in December 2022.

While Alexa Internet was shut down for no apparent reason, the study cites data from traffic and marketing analytics firm Semrush that reveals the service’s own traffic has been steadily declining over time. At the time of publication, Alexa Internet’s Facebook and Twitter profiles had not yet been updated to announce the shutdown.

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